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12 March 2010
Posted in
Trumped -
press releases
How do you follow being a part of an $83,000 fundraiser for the Canadian Cancer Society while also developing cool and fresh storyboards from scratch? That question was answered this week as 25 teams of students representing four post-secondary institutions strutted their creative stuff and shared their vision for the Hamachi Group of Restaurants’ 2010 Marketing Campaign, all part of the 2010 Trumped Competition.
On Wednesday night, students gathered at Brussels Restaurant in Halifax’s historic Granville Square and were treated to fantastic food and drink reminiscent of the finest traditional and modern Belgian recipes. Hopeful teams held their breath as the Extreme Group’s Iain Deans spoke about the amazing experience of working with students to develop their creative ideas and bring them to life.
Boris Mirtchev and Ivan Nickerson of the Hamachi Group of Restaurants were present as teams were reduced from 25 down to the 10 teams moving forward to the 3rd and final Trumped task.
At the end of the evening, results of the judging process were revealed; Team SIFE MSVU took 3rd place with their “How do you Hamachi?” campaign, while Team JK Morgan’s “Sushi, Sushi, Hamachi” platform saw them head home as runner-up. Team 18 Litre Productions developed their Task Two-winning campaign around the tagline, “Why Should Spoons Have All the Fun?”
When all was said and done, the Hamachi Group had a variety of new and innovative marketing ideas to pick and choose from, while participating students had the opportunity to work with local marketing experts, the Extreme Group, while developing their marketing skills.
With advancing teams sorted out, focus for the 2010 Trumped Competition shifts to the 3rd and final task. The 10 remaining teams have the opportunity to work with Molson Canada to develop live, in-store product tastings. Teams will have to be on their toes as they must train tasting staff, come up with decorating concepts, and design and implement their own graphics, all with a budget of $300. Teams must then deliver 20-minute presentations in the Molson Boardroom on March 29th, where they will share their experiences and discuss their implementation plans for a pan-Atlantic campaign.
Wow. The 2010 Trumped Competition is pretty cool. It’s not every day students develop high level marketing skills and receive focused, direct feedback from prominent members of the business community. Not to mention win fantastic prizes and eat at great restaurants. It’ll be interesting to see where the 10 remaining teams take us next.
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